Current problems in the office desk industry

From the material composition, mainly divided into: steel desks, wooden desks, metal desks, steel and wood desks, etc..

From the use of type, mainly divided into: desk, desk in charge, staff desk, conference desk, large desk, etc..

From the use of occasions, mainly offices, open staff offices, conference rooms, reading rooms, library, training classrooms, teaching and research rooms, laboratories, staff dormitories, etc.

Screen desk: the office between the screen separated into different areas of the desk, generally several spliced together.

The current problem of domestic desks: the lack of scientific marketing strategy. Specifically reflected in marketing, marketing, channel management, logistics and distribution, after-sales service, vendor relations and other marketing issues on the lack of long-term, stable and scientific strategic guidance.

Phenomenon one: miscellaneous (many brands), chaotic (disorderly market competition), scattered (regional characteristics are obvious) and other characteristics.

Phenomenon two: low-end production, become the production base of foreign enterprises.

Phenomenon three: the design capability is generally low, mostly only by copying.

Phenomenon four: the lack of systematic design of products, resulting in the difficulty of mass production and thus reduce costs. For example, the supervisor’s table, training table, conference table frame are from different hardware die, it is difficult to accumulate the output so as to improve production efficiency and reduce production costs.

Phenomenon five: lack of brand image establishment and maintenance, difficult to control distribution channels, failure to effectively collect information on consumer demand, thus affecting the enhancement of product design.